Video marketing can seem like an unnecessary step for small to medium sized businesses. However, this is far from the truth. In fact, video marketing has a huge range of advantages and benefits that can transform your company’s success. Here at Oh Video in Manchester, we are video production and video marketing experts. As a result, we have produced this guide to outline commercial video advantages.

commercial video advantages

Commercial video has a range of advantages. These include:

  • meeting user expectations
  • increasing the range of social media content and shareable content that can open a dialogue with your potential customers
  • adding new insight in an easily digested format
  • increasing conversion rates and boosting sales

But dont take our word for it, check out these statistics:

Commercial video advantages

  • more than 50 % of people watch online video every single day
  • 65% of people that watch video, watch more than 75% of the video
  • 60% of people would rather watch a video than read text covering the same topic
  • people are 20% more likely to read your email if the subject line contains the word video
  • landing page conversions can increase by up to 80% if video is used
  • around half of all internet users look for videos online before going out to purchase a product
  • if an online shopper watches a demonstration video they are almost twice as likely to purchase the product than non-viewers
  • nearly 70% of viewers prefer video to be one minute long or less
  • On Facebook, 500 million people are watching videos every single day
  • nearly 50% of people watch more than one hour of Facebook or YouTube videos a week

Still not convinced? Why not check out our source, or contact us today here at Oh Video in Manchester? We can help your business grow.