Producing video content is a great way for companies and businesses to reach a wider audience through marketing and advertising. But video can also be used for corporate purposes too. And this can be very effective. But why should your business choose corporate video for training and development? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about training and development corporate video.

What are the top reasons to choose corporate video for training and development?

Creating high quality corporate video content is a great option for employee training and development. The advantages of this include:

  • Delivering clear and concise messaging
  • Improving staff engagement
  • Keeping training costs down

Corporate training videos can help deliver clear messaging

Producing a corporate video for training and development purposes is often more effective than any other option. This is because you can film short videos, each with a clear message. This is more likely to be understood and remembered by your staff and employees, when compared with longer videos or presentations that will be more challenging for staff to take on board.

Improve staff engagement with corporate training videos

Videos are much more engaging than any paper based activity, or even a lecture or presentation. And with modern technology, you can ensure that your staff can access these videos whenever and wherever they are. This means that they are more likely to watch at a time they choose, when they feel more comfortable and relaxed. This can dramatically improve the retainment of your video content and ensure that all of your staff are up to date and well informed. To capitalize on this, you could consider adding a multiple choice quiz to the end of each video, to make sure that the knowledge has been well absorbed.

Producing corporate video can keep training costs down

While corporate video might be fairly expensive to produce, it is, in most cases, much cheaper than other training options. For example, a staff training day with presentations involves not only paying all of your staff for a day of no work related productivity, but it can also involve renting a space, and hiring professionals to deliver the training. Video content on the other hand can be watched in an employees own time, with an accompanying quiz to ensure that this has been watched.

In addition, instead of one to one complex training, you can train all your staff on a new procedure or policy at once, through video content.

For more information or advice about video production, live video, and targeted video, get in touch with the experts today, here at Oh Video.