Want to get the word out about your business, new product or service? Well, you probably need a video. But before you jump straight into creating a video for your company or business, there are some important things to consider. Here at Oh Video in Manchester, we are video production and video marketing experts. We work with clients across the region, from Leeds to Salford and everywhere in between to make sure that their commercial videos are top quality. As a result, we have produced this guide to avoiding commercial video mistakes for small businesses.

Generic video footage

As a small business it can be easy to create any old video just to attract the attention and publicity. But, that’s not necessarily going to be an effective strategy. In fact, generic and non-specific videos are just plain boring, while videos focused too much on humour can miss the point altogether.

From stock images, smiling faces, complicated jargon and generic work place shots, there are many things to avoid. Instead you want your video to be memorable, and relevant to your particular company.

Lack of story

You cant deny that a great video will tell a story. Just look at the Samsung ad, you know, the one where he drops his phone in the washing up. Classic visual story telling without the need for extended speech. Unfortunately, most small businesses completely forget this when they come to produce their own commercial video. As a result, customers dont feel a connection to your brand, or your products or services, and your video will be quickly forgotten.

Lack of authenticity

Believe it or not, customers want to work with a company they can trust. Whether its ethically sourced products, or a desire to save energy in the workplace, the company with a truly authentic desire to play fair and be responsible is most likely to be successful. This is something that can be demonstrated and does come across well on camera. But its also something that small businesses forget. Instead, many opt for a generic actor or face, without considering how viewers will react, or thinking about the genuine authenticity of the video content.

Avoid these commercial video mistakes by working with a professional video production and video marketing team. Get in touch with the experts today, here at Oh Video.