Video content is a great option to add personality and character to your online content. It can attract much more attention than a simple image or text piece, and video content can also help to build trust. But with so many different video options to choose from, how do you know what to go for? Well testimonial video content is a popular option for many companies and businesses. Especially for landing page video content. But what is this type of video content? And how can it benefit your company? Well, here at Oh Video, we are Manchester’s leading video production and video marketing experts. We work with a range of companies across a variety of industries to bring high quality, professional video solutions. As a result, we have produced this guide to the advantages of producing testimonial video content.

What is testimonial video content?

So, what is testimonial video content? Well, this type of video can be a voice over video, or a talking heads video, or even an interview. But whichever way you decide to film it, the content or subject will remain the same. This is a video option that involves your previous customers providing feedback about your products or services. Most notably, you will want to specifically focus on how your product or service, had a positive impact.

Advantages of producing testimonial video content

So what are the advantages of this type of video content? And how can testimonial video content really help your business grow? Well, there are many benefits, including:

  • Building consumer trust
  • Showing off your businesses top qualities
  • Social media

Building consumer trust

For your consumers to make a purchase or a commitment with your company, they will need to fully trust you and what you stand for. This means you should consider providing effective opportunities for your potential customers to get to know you, the people behind the company. But while you can very easily say great things about yourselves, and what you do, it’s always better to hear it from somebody else. That’s what testimonial content can offer. If your customers are pleased and happy with their purchases, or the services you provided, their recommendation will really help potential customers make the leap.

Showing off your businesses qualities

While you could create great written content all about how amazing your products or services are, who would believe it? When this comes from a third party, its much easier for potential customers to see for themselves all of the qualities of your company. This is because a good testimonial video will include:

  • mentioning your excellent customer service throughout
  • showing footage of the product or service your provided, so potential customers can see this real world example
  • explaining how your product or service was the best available

Social media

Finally, another of the advantages of producing testimonial video content is that it makes for incredibly shareable and interesting video content on social media. Instead of creating an advert or marketing video, a testimonial video can tick a lot of boxes, and help you reach more people across your social media profiles.

For more information or advice, get in touch with the professionals today, here at Oh Video.