While large multi-national businesses are producing video content and video marketing on a regular basis, small to medium sized businesses (SMBs) are often reluctant to enter this market. But this does mean potentially missing out on a wide range of benefits, including reaching a wider audience, delivering clear company branding, and increasing sales, bookings and sign ups. But what type of video content should SMBs consider? Well, here at Oh Video, we are Manchester’s leading video production and video marketing specialists. And we have the tools and skills to help your business succeed with video marketing. In fact, we work with companies around the region, from Leeds and Sheffield, to Stockport and Manchester, to deliver effective, high quality video marketing solutions. As a result, we have produced this guide to everything you should know about video types for any SMB.

Top 5 types of video for any SMB

The 5 most popular video types for SMBs include:

  • Product videos
  • Social videos
  • Testimonial videos
  • Promotional videos
  • Video interviews

Product videos for SMBs

Product videos are a great way to show off your products, from all different angles. This can include footage of your product in use, or showing off a range of product features. These are especially effective for SMB’s, as your potential customers and clients can be nervous about taking a risk with a smaller company. Effective video content, showing off the product, can easily help to build trust, and ultimately increase sales and sign ups.

Social videos for SMBs

If you want to reach a wider audience, you need to create targeted video content designed to meet them where they are. And that is generally social media. The social media platform you target should be chosen depending on the age and demographics of your target audience. For a SMB, social video helps to improve company branding, and company recognition, and encourages people to start talking about your brand.

Testimonial videos for SMBs

While reading reviews about your company can help to build trust, seeing this in video form is so much more convincing. And if you want new customers to trust your company,and buy your products or use your services, you need to convince them that you are reliable, professional and high quality. Testimonial videos can do just this.

Promotional videos for SMBs

Promotional videos are video advertisements or pieces of marketing that are produced to show off your latest product or service, and even to offer a deal for your audience. These can generate a lot of interest around your products and services, and be very effective for increasing sales and sign ups, especially from new customers.

Video interviews for SMBs

Finally, your potential customers and clients want to know about your company, and the people behind it. Video interviews can be the perfect way to introduce yourself to your audience, and start to build a good consumer relationship.

For more information or advice about video production, live video, and targeted video, get in touch with the experts today, here at Oh Video.