Here at Oh Video, we are Manchester’s leading video marketing experts. We work across the region to provide top quality video production and video marketing solutions. So we often have the video marketing statistics to hand, and always keep up with the latest developments. As 2017 is drawing to a close, what better time to examine the years statistics in relation to video marketing and engagement? After all, if 2018 is to be the year your company makes the most out of video marketing, you’ll need some facts and figures to support your decision. Here are the years statistics, broken into categories.

How many videos are watched?

Video consumption is constantly on the rise, and if your company isnt out there yet, you are in the minority. Check out these figures on video consumption:

  • By 2020, more than 80% of all consumer traffic will be video
  • More than 8 billion videos are watched on facebook everyday. This equates to more than 100 million hours!
  • 10 billion videos are watched on snapchat every day
  • Periscpoe users have created more than 200 million broadcasts, and these users watch more than 110 years worth of live video every single day!
  • More than 500 million hours of video are watched daily on YouTube, making YouTube still the king of online video
  • How to searches are growing by the day on YouTube as people search for video footage to help find solutions. How can your company create a useful and informative how to video?
  • Videos up to but less than 2 minutes long get the most engagement
  • A huge 85% of videos are watched without any sound at all on Facebook. So make sure you know how to produce a video without sound.
  • If you can get your audience to watch the first 3 seconds of your video content, you will have a much better chance. 65% of those who watched the first 3 seconds will watch 10 seconds, while 45% of these will make it to 30 seconds.
  • 55% of people consume video thoroughly which means that video is the most engaging of all content types.
  • More than 50% of videos are watched on mobile devices. So you need to make sure your video is mobile compatible.
  • Half of 18-34 year olds will drop what they are doing to watch a video produced by their favourite creator.
  • More than 40% of consumers want to see more video content in the future.

Video for business

As you can see, video is a huge boost for business. Here are some statistics in case you need any more persuading:

  • 44% of small to medium business owners planed to spend money on their video marketing on Facebook and Instagram this year
  • 60% of all marketers used video in their social media marketing
  • 50% of marketers are planning to use live video as part of their video marketing
  • On facebook, a video receives on average 135x more organic reach than a photo
  • In an average week, more adults (over 18) watch YouTube content on mobile devices alone, than any TV networks!
  • On average, facebook users will comment more than 10 times more on a live video than a regular video! That is a huge amount of consumer interaction.
  • Captions on Facebook video increase the view time by 12%. Probably because your audience can use the captions to follow the plot.
    6/10 YouTube subscribers would follow advice about what to buy from their favourite creator, above advice from a TV personality or movie star.
  • In the millennial category, 4 out of 5 people will consider video content before making a purchase.
  • 70% of millennials will watch a company video when they are shopping online.
  • Almost 80% of marketers and small to medium sized businesses are seeing positive results from video marketing
  • More than 70% of business to business marketers experience positive results from video marketing.
  • Video marketing leads to an almost 30% increase in click-through rates.
  • Simply putting your brand logo in a video can increase sales by almost 10%.
  • Companies using video marketing are growing 50% faster than those that do not.

For professional video marketing that will help your company get noticed, get in touch with the experts today, here at Oh Video.